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ABOUT US

Health centred oral care products. Mineral Rich Tooth Powder. Refillable, environmentally friendly packaging.

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    Know that we prioritize ethical sources, sustainable shopping, and workforce inclusion. Every time you choose Gaia Smiles, you do good in the world.

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    Our dream is to trigger an avalanche of hope and optimism through intentional habits and impactful interactions. A thoughtful oral care routine can inspire an entire lifestyle steeped in purpose.

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    We use wholesome ingredients, foster quality practices, and inspire gracious self-talk as we aim to support every beautiful body.

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OUR STORY

As a holistic nutritionist, the first thing I learned is that the most essential and effective way to improve digestion is to CHEW. Imagine my horror when it was next-to-impossible to get a list of ingredients for the products going into my mouth at the dentist. In that moment, I became obsessed with protecting and caring for my most precious digestive assets. My dentist experience reflects the passive cultural attitude about oral care: we outsource, just like when we take our cars to the mechanic.

Gaia Smiles is an expression of my love for mouths, but also an attempt to introduce a more holistic approach to oral care in general - one that creates a more engaged relationship with our mouths. I dream of a culture that puts as much thought and care into oral hygiene as it does skincare! Don’t go and quit the dentist though (they have important jobs). My hope is that you’ll have a better understanding of what’s happening in your mouth, what’s ‘normal’ for you, and hopefully save a couple bucks at your next appointment by preventing decay. Of course, what makes Gaia truly holistic is that we’re also good stewards of the environment, using ethically sourced ingredients and sustainable packaging.

Our business started off as a little DIY experiment spurred on by my own need for a mineral-rich, toxin-free toothpaste. Among the first editions were baking-soda-based formulas, coconut oil pastes, and one batch where I tried a recipe that was saltier than the sea itself. Months of trial, error, and experiments on friends later - I landed on an early version of the formula we use today. Our first die-hard fan was my Grandma Devlin, who continues to support me in all my endeavours! After a few years of making products for friends and the occasional market, we launched our first website on July 1, 2020. It’s been a long journey at a fast pace to get where we are today. We’re so thankful you’re along for the ride!

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OUR PRODUCT

As a digestive organ home to billions of microscopic bacteria and yeast, the mouth has a powerful impact on overall health. Inspired by holistic dentists like Dr. Weston A. Price and Dr. Steven Lin, our all-natural, wholesome products are the best way to brighten your smile and freshen your breath while sustaining your mouth’s ideal ecosystem. Our range includes four tooth powder selections, bamboo toothbrushes, and copper tongue scrapers to cover every element of holistic oral care.

Using a powder is a lot easier than you think; the hardest adjustment is your mindset. You might find it strange that it doesn’t foam. The foam you’re used to in toothpaste is due to a highly processed chemical called SLS or Sodium Lauryl Sulfate, derived from petroleum, palm oils, or coconut oils. The sole purpose of SLS is to enhance the brushing experience. It has no health benefits. Believe us - just use it for a few days and feel the difference in your mouth. We promise you’ll never want to go back to the foamy stuff.

Just wet your toothbrush, tap off any excess water, and dip it in the jar. Use what powder sticks to your brush and brush like normal! Add as much water as you like as you are brushing. Spit like normal and smile! Use morning and night as part of your joyful and nourishing hygiene practices.

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OUR HUMAN PROMISE

We will never, ever, ever sell you your smile. You do not, have not, and will never need a shiny perfect white smile to make you amazing. You are worthy and perfect as you are. Enough said. We will never endorse, partner with, or promote products that try to sell you what is already yours. It’s unethical and so last-century.

OUR FOUNDER

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Maddie is a Registered Holistic Nutritionist obsessed with bringing the underappreciated, high-functioning mouth organ into the wellness limelight. Through her years of study in holistic and oral healthcare, she's drawn two conclusions. First, nutrition is at the root of healthy teeth (and just about everything else). Second, everything that goes into the mouth should be edible, with very few exceptions.

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Up Next: The Blog

Hey there, overachiever - you made it to the bottom of the page! Since you’re here, check out our blog, where we explore all topics relating to oral care, routines, our oral microbiomes, and Gaia in the wild. Join us as we learn, experiment, and better ourselves through our daily oral care practices.

HOLD THE FOAM

We don't email often, but when we do, you won't want to miss it!

🚛 FREE Shipping On All Orders Above $60.00 🚛

🚛 FREE Shipping On All Orders Above $60.00 🚛